Museum strategy and marketing : designing missions, building audiences, generating revenue and resources

Type:
boek
Titel:
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Auteur:
Kotler, Neil G.; Kotler, Philip
Jaar:
1998
URL:
http://catdir.loc.gov/catdir/toc/onix07/98008964.html Table of Contents
http://catdir.loc.gov/catdir/bios/wiley043/98008964.html Contributor biographical information
http://catdir.loc.gov/catdir/description/wiley035/98008964.html Publisher description
Taal:
Engels
Uitgever:
San Francisco, Calif. : Jossey-Bass Publishers, 1998
Plaatsnummer:
7.079.1 / KOTL / 1998 (Kunstenbibliotheek)
ISBN:
0787909122
Paginering:
395 p. : ill.
Reeks:
The Jossey-Bass nonprofit & public management series
Nota:
boek
Permalink:
https://cageweb.be/catalog/kub01:000717513