MARC Record
Leader
005
20180703111132.0
008
150313s1998 xx r ||||||eng d
020
a| 0787909122
040
a| HG
080
a| 7.079.1
2| KASK
100
1
a| Kotler, Neil G.
245
1
0
a| Museum strategy and marketing :
b| designing missions, building audiences, generating revenue and resources /
c| Neil Kotler and Philip Kotler.
260
a| San Francisco, Calif. :
b| Jossey-Bass Publishers,
c| 1998.
300
a| 395 p. : ill.
490
0
a| The Jossey-Bass nonprofit & public management series
504
a| Includes bibliographical references (p. 369-378) and index.
700
1
a| Kotler, Philip
830
0
a| Jossey-Bass nonprofit and public management series
856
u| http://catdir.loc.gov/catdir/toc/onix07/98008964.html
3| Table of Contents
856
u| http://catdir.loc.gov/catdir/bios/wiley043/98008964.html
3| Contributor biographical information
856
u| http://catdir.loc.gov/catdir/description/wiley035/98008964.html
3| Publisher description
920
a| boek
852
4
b| KASK
c| KUB
j| 7.079.1 / KOTL / 1998
p| 000050645361
001
smk01:000717513
500
a| boek