The naked consumer today : or an overview of why consumers really buy things and what this means for marketing

Type:

boek

Titel:

The naked consumer today : or an overview of why consumers really buy things and what this means for marketing

Auteur:

Callebaut, Jan; Fauconnier, Christophe; Hendrickx, Hendrik; Janssens, Madeleine; Chedore, Adria

Jaar:

2003

Onderwerp:

Consumptiegedrag; consumenten; consumeren
Marketing; publiciteit; reclame

Taal:

Engels

Uitgever:

Antwerpen : Garant, 2003

Plaatsnummer:

INDUS.44-05-04 (Industriemuseum)

ISBN:

9044114808

Paginering:

219 p. : ill.

Editie:

2nd rev. ed.

Nota:

Bibliografische referenties

Permalink:

https://cageweb.be/catalog/cgw01:000704465