Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business
- Type:
- boek
- Titel:
- Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business
- Jaar:
- 2004
- Onderwerp:
- Kimberly-Clark Corporation
Lichaamsverzorging
Luiers
Maandverbanden
Papierproduktie
Wegwerpproducten
Kimberly-Clark Corporation History
Sanitary supply industry History
Consumer behavior Case studies - Taal:
- Engels
- Uitgever:
- Columbus : Ohio State University Press, c2004
- Plaatsnummer:
- INDUS.13-04-46 (Industriemuseum)INDUS.13-04-46 (Industriemuseum)
- ISBN:
- 0814209769
- Paginering:
- Xiv, 263 p. : ill. ; 24 cm.
- Reeks:
- Historical perspectives on business enterprise
- Samenvatting:
- Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
- Permalink:
- https://cageweb.be/catalog/cgw01:000703732
