1. Advertising/Business##Wieden + Kennedy and Nike: "Know the Big Idea" by Stanley Holmes##The West Coast independent agency and the American corporate icon par excellence have helped reshape the advertising medium in a two-decade long collaboration. Always on the lookout for the next big idea, they have taken risks, challenged conventions, and tackled an ever-fragmented mediascape, to engrain a new life philosophy in millions of people's minds: Just Do It.