1. Advertising##BIG: "Bigger, Biggest" By Ellen Shapiro##Ogilvy & Mather's Brand Integration Group (aka B.I.G.) develops big ideas for big brands in what some may call a brand laboratory. Whit a team of brilliant, design-centric nonconformists committed to creating groundbreaking work, senior partner and BIG executive creative director Brian Collins is set on uniting every aspect of a brand's relationship with its customers, 360° style