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781. Advertising##BIG: "Bigger, Biggest" By Ellen Shapiro##Ogilvy & Mather's Brand Integration Group (aka B.I.G.) develops big ideas for big brands in what some may call a brand laboratory. Whit a team of brilliant, design-centric nonconformists committed to creating groundbreaking work, senior partner and BIG executive creative director Brian Collins is set on uniting every aspect of a brand's relationship with its customers, 360° style

Jaar:: 2004
Type:: artikel

782. Art Direction / Branding##Tyler Brûlé: "Rebranding Branding" by Lauren Goldstein Crowe##With the solid reputation of a "New Modern," trend-setting globetrotter, Tyler Brûlé aims to do for marketing what he did for magazines. After having redefined lifestyle publishing with Wallpaper*, Brûlé is now redefining the ad agency with Winkreative. A veritable cauldron of ideas across a huge range of subjects, from urban architecture and travel to design and restaurants, Brûlé is rebranding branding.

Jaar:: 2004
Type:: artikel

783. Corporate Design##Design Guys: "How to build a brand within a brand" By Cathy Fishel##Design Guys is making the world a better-designed place one fondue pot at a time, one baby bottle at a time, one stapler at a time. Steve and Lynette Sikora reveal their secret recipe: listen and respect the client, raise the customer's bar, fulfill society's needs. With Design Guys product packaging becomes one sophisticated, yet humble science.

Jaar:: 2004
Type:: artikel

784. Features##PROPHETS OF PROFITS##What's cooler than cool? More and more marketers in Europe and the U.S. are relying on trend forecasters to help them find out.##By Charlotte Rivers

Jaar:: 2004
Type:: artikel

785. Görsel Iletisim ve Grafik Tasarim

Auteur:: Uçar, Fikret
Uitgever:: Istanbul : Inkilap, 2004
Jaar:: 2004
Type:: boek

786. Picture##Tourism graphics##The holiday of a lifetime. In 1936, Herbert Bayer was faced with a difficult lettre: promoting the Third Reich.

Jaar:: 2004
Type:: artikel

787. Poster annual 2005

Auteur:: Pedersen, B. Martin; Fogel, Vanessa; Brunette, Ryan; Wolff, Laetitia; Vargas, Robert; Diaz, Luis; Macagney, Danielle; Samoles, Krista
Uitgever:: New York : Graphis, 2004
Jaar:: 2004
Type:: boek

788. Reputations##Cal Schenkel##Cal Schenkel's art and design defined the outher limits of Frank Zappa's visual universe.

Jaar:: 2004
Type:: artikel

789. Signage and graphic identification of the forum enclosure

Jaar:: 2004
Type:: artikel

790. The Graphis Interview by Véronique Vienne##Stephen Doyle and Gael Towey: "A Balancing Act"##These two are almost too good to be true, complementing each other like Martha Stewart complements the banal. The Stephen Doyle/Gael Towey pair is a union of tastes: while Stephen's sense of color and typographic preferences permeate Gael's sensibility, her analytical mind counterbalances her husband's facetious disposition. A dialogue in unison.

Jaar:: 2004
Type:: artikel

791. Corporate profile & image.

Uitgever:: Tokyo : Pie Books, 2006
Jaar:: 2006
Type:: boek

792. Just for me

Jaar:: 2001
Type:: artikel

793. Advertising##Springer & Jacoby: Simplicity in a Complex World##The agency's American-inspired corporate culture successfully dovetails with German work ethics. They create award-winning, dead-pan funny advertising with a certain hanseatic self-confidence.

Jaar:: 2003
Type:: artikel

794. British design 2003 : Product and packaging design.

Auteur:: Herman, Sam
Uitgever:: Amsterdam : BIS Publishers, 2003
Jaar:: 2003
Type:: boek

795. Cultural analysis##Retro-sexism, however 1970s, or 'cool', demands a critique##By Judith Williamson

Jaar:: 2003
Type:: artikel