The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories - Rose, Frank (New York ; London : W.W. Norton, 2012)
Originally published: 2011.
Formerly CIP.
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Keywords: Internet entertainment industry -- Social aspects -- United States; Internet entertainment -- Social aspects -- United States; Internet marketing -- Social aspects -- United States; Entertainment computing -- Social aspects -- United States; Storytelling in mass media