Made to stick: Why some ideas survive and others die

MLA

Heath, Chip. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2010.

APA

Heath, C. (2010). Made to stick: Why some ideas survive and others die. New York: Random House.

Chicago

Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2010.