Museum Strategy and Marketing : : Designing Missions ; Building Audiences.

MLA

Kotler, Neil. Museum Strategy and Marketing : Designing Missions ; Building Audiences. San Francisco: Jossey-Bass Publishers, 1998.

APA

Kotler, N. (1998). Museum Strategy and Marketing : Designing Missions ; Building Audiences. San Francisco: Jossey-Bass Publishers.

Chicago

Kotler, Neil Museum Strategy and Marketing: Designing Missions ; Building Audiences. San Francisco: Jossey-Bass Publishers, 1998.