Understanding Media : The Extensions of Man.

MLA

McLuhan, Marshall, and Lewis H Lapham. Understanding Media : The Extensions of Man. Cambridge, Massachussets: Massachusetts Institute of Technology, 1994.

APA

McLuhan, M., & Lapham, L. H. (1994). Understanding Media : The Extensions of Man. Cambridge, Massachussets: Massachusetts Institute of Technology.

Chicago

McLuhan, Marshall, and Lewis H Lapham. Understanding Media: The Extensions of Man.. Cambridge, Massachussets: Massachusetts Institute of Technology, 1994.