Advertising##BIG: "Bigger, Biggest" By Ellen Shapiro##Ogilvy & Mather's Brand Integration Group (aka B.I.G.) develops big ideas for big brands in what some may call a brand laboratory. Whit a team of brilliant, design-centric nonconformists committed to creating groundbreaking work, senior partner and BIG executive creative director Brian Collins is set on uniting every aspect of a brand's relationship with its customers, 360° style

MLA

Advertising##big: "bigger, Biggest" By Ellen Shapiro##ogilvy & Mather's Brand Integration Group (aka B.i.g.) Develops Big Ideas for Big Brands In What Some May Call a Brand Laboratory. Whit a Team of Brilliant, Design-centric Nonconformists Committed to Creating Groundbreaking Work, Senior Partner and Big Executive Creative Director Brian Collins Is Set On Uniting Every Aspect of a Brand's Relationship with Its Customers, 360° Style. .

APA

Advertising##BIG: "Bigger, Biggest" By Ellen Shapiro##Ogilvy & Mather's Brand Integration Group (aka B.I.G.) develops big ideas for big brands in what some may call a brand laboratory. Whit a team of brilliant, design-centric nonconformists committed to creating groundbreaking work, senior partner and BIG executive creative director Brian Collins is set on uniting every aspect of a brand's relationship with its customers, 360° style. .

Chicago

Advertising##big: "bigger, Biggest" By Ellen Shapiro##ogilvy & Mather's Brand Integration Group (aka B.I.G.) Develops Big Ideas for Big Brands In What Some May Call a Brand Laboratory. Whit a Team of Brilliant, Design-Centric Nonconformists Committed to Creating Groundbreaking Work, Senior Partner and BIG Executive Creative Director Brian Collins Is Set On Uniting Every Aspect of a Brand's Relationship with Its Customers, 360° Style.