Branding: the power of market identity
MLA
Carter, David E. Branding: the Power of Market Identity. New York: Hearst books international, 1999.
APA
Carter, D. E. (1999). Branding: the power of market identity. New York: Hearst books international.
Chicago
Carter, David E. Branding: The Power of Market Identity. New York: Hearst books international, 1999.