IBM : the rise and fall and reinvention of a global icon - Cortada, James W., 1946- (Cambridge, Massachusetts London, England : The MIT Press, 2019)
A history of one of the most influential American companies of the last century.
Cover -- Contents -- Preface -- Overview of the Book -- I. From Birth to Identity: IBM in Its Early Years, 1880s-1945 -- 1. Origins, 1880s-1914 -- A MAGICAL TIME IN AMERICAN HISTORY -- BUNDY MANUFACTURING COMPANY -- INTERNATIONAL TIME RECORDING COMPANY (ITR) -- COMPUTING SCALE COMPANY OF AMERICA -- TABULATING MACHINE COMPANY -- THE CORPORATE GRANDFATHER OF IBM: C-T-R -- TRYING TO RACE A THREE-LEGGED HORSE, 1911-1914 -- 2. Thomas J. Watson Sr. and the Creation of IBM, 1914-1924 -- BUT FIRST, FLINT SOLVES C-T-R'S PROBLEM -- INTRODUCING THOMAS J. WATSON SR., THIRD FOUNDER OF IBM, AND HIS COMPANY CULTURE -- FROM C-T-R TO IBM: WATSON'S EARLY ACTIONS -- BIRTH OF A SALES CULTURE -- ON THE VERGE OF A TRANSFORMED COMPANY -- 3. The Emergence of IBM and the Culture of THINK -- HOW C-T-R BECAME IBM -- IBM'S STRATEGY FOR GROWTH IN THE ROARING 1920S -- IBM'S TECHNOLOGICAL EVOLUTION -- CUSTOMERS AND HOW THEY USED IBM'S EQUIPMENT -- TABULATING THE EVOLUTION OF IBM AND THE CULTURE OF THINK -- 4. IBM and the Great Depression -- HOW IBM DEALT WITH THE GREAT DEPRESSION -- RELATIONS WITH GOVERNMENTS AND THE CREATION OF A CORPORATE IMAGE -- IBM AND THE 1939 WORLD'S FAIR -- IBM GOING GLOBAL -- IBM AT THE END OF THE GREAT DEPRESSION -- 5. IBM in World War II, 1939-1945 -- IBM SUPPLIES EVERYONE'S WAR MACHINE BUT MOSTLY THE AMERICAN ONE -- IBM ENCOUNTERS COMPUTING -- IBMERS GO TO WAR, INCLUDING THE WATSON BOYS -- GERMAN NAZIS, EUROPE, AND WARTIME IBM -- HOW THE WORLD CHANGED FOR IBM -- II. IBM the Computer Behemoth, 1945-1985 -- 6. IBM Gets into the Computer Business, 1945-1964 -- IBM'S MOVE INTO ELECTRONICS AND COMPUTING -- THE COLD WAR AND NEW TECHNOLOGIES -- ON TECHNOLOGICAL INNOVATION AND BUSINESS CAPABILITIES -- 7. How Customers, IBM, and a New Industry Evolved, 1945-1964 -- CUSTOMERS AND NEW COMPUTERS -- A NEW IBM AND THE EMERGENCE OF A COMPUTER INDUSTRY.
Bibliographie: Seite 677-686
Keywords: IBM Corporation; Computer industry-United States-History.; Computerindustrie; International Business Machines Corporation-History.