MARC Record
Leader
001
cgw01:000828670
003
BE-GnUNI
005
20170825202406.0
008
930722s1994 ilua b 001 0 eng
010
a| 93005995
020
a| 025613412X
035
9| (DLC) 93005995
040
a| DLC
c| DLC
d| DLC
050
0
0
a| HF5821
b| .B62 1994
082
0
0
a| 659.1
2| 20
100
1
a| Arens, William F.
245
1
0
a| Contemporary advertising /
c| William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
250
a| 5th ed.
260
a| Burr Ridge, Ill. :
b| Irwin,
c| c1994.
300
a| Xxx, 573, [81] p. :
b| ill. (some col.) ;
c| 29 cm.
490
0
a| The Irwin series in marketing
500
a| Bovée's name appears first on previous editions.
504
a| Includes bibliographical references and indexes.
650
7
a| Advertising.
2| lcsh
700
1
a| Bovée, Courtland L.
700
1
a| Whidden, Jack J.
4| edt
852
m| BOOK
b| KBOV
c| KBOV
j| KBOV.ZOL.VII-4-0-3/1
p| 828670-10
f| 04
F| NO LOAN/open shelves
920
a| boek