Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business - Heinrich, Thomas, 1963-; Batchelor, Bob (Columbus : Ohio State University Press, 2004)
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
Includes bibliographical references (p. 245-249) and index.
Keywords: Kimberly-Clark Corporation -- History; Sanitary supply industry -- History -- United States; Consumer behavior -- United States -- Case studies